Nudgen is een manier om mensen subtiel te stimuleren tot bepaald gedrag, zonder hun vrije keuze weg te nemen. Denk bijvoorbeeld aan gezonde snacks op ooghoogte plaatsen in plaats van ongezonde opties, zodat mensen eerder voor fruit kiezen. Overheden, bedrijven en organisaties passen nudging steeds vaker toe om gezond, duurzaam of sociaal wenselijk gedrag te […]
Wat is nudgen? Betekenis en toepassing in de praktijk Meer lezen ยป
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